Rural Switzerland has been recognized as the most popular tourist destination for the fall of 2025.
While some tourist preferences remain consistent from year to year, new travel trends also emerge every year.
In the latest The 2025 Pinterest Fall Trend Report, the main travel trends for the fall of 2025 were published. It turned out that this season, travelers are particularly interested in rural vacations in Europe, which they find particularly romantic.
“This fall, Pinterest users are packing their bags for charming journeys and sunny adventures across Europe and South America. Whether it’s the golden fields of the European countryside, the combination of vibrant cities and natural wonders in Brazil, or the legendary ruins and radiant sunsets of Greece, travelers are romanticizing their autumn trips like never before. With the growing popularity of rural fashion and the surge in searches for dreamy destinations, it’s clear that the fall of 2025 is a time for travel, fashion, and unique experiences to create the perfect autumn getaway,” the study notes.
In particular, Switzerland, with its many charming alpine villages, was recognized as the most trendy tourist destination in the world this fall. The popularity of this country among users increased by as much as 367%.
Tourists were also interested in visiting rural areas in Scotland (+73%) and Germany (+59%).
In addition, Pinterest users created an unprecedented hype around the query “country cottage in England” – 814% growth.
Another country that is popular among tourists this fall is Brazil, which attracts them with its natural beauty and vibrant nightlife.
Autumn vacations in Greece, which is bustling with tourists during the summer, also attract a lot of attention from travelers. For example, many people want to enjoy the island of Santorini in the fall, when it’s not as hot and the crowds have subsided.
