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More beautiful than Santorini: how the most Instagrammed city in Britain amazes tourists

This city has a historic castle, cobbled streets, beautiful surroundings and mysterious underground tunnels.

Travel experts from FerryHopper have published a ranking of the most popular on Instagram places in Europe. When compiling the list, factors such as the number of posts tagged in different directions and the quality of photographs were taken into account.

At the same time, as he writes Mirror, the city of Edinburgh in the UK, although inferior to Nice and Paris, has surpassed such recognized Instagram “pearls” as Santorini in Greece and the Amalfi coast in Italy.

“Given that the Scottish capital has a historic castle, cobbled streets, beautiful surroundings and many shops and eateries, it is not difficult to understand why it is so popular among Instagram users”, the publication writes.

Thus, Victoria Street is popular among Harry Potter fans, the buildings on which are considered a source of inspiration for Kosoy Lane. There are also several magic shops there, for true connoisseurs of magic.

Hiking enthusiasts will appreciate the route to the top of Arthur’s Seat, where unrivaled views of the city await them. And, of course, there is Edinburgh Castle, which will be a great background for selfies, and will also help you become more deeply familiar with the fascinating history of Edinburgh.

In addition, tourists can delve underground and explore the vast network of tunnels under the city, which boast a turbulent history full of crime and registered ghosts, with many walking tours on offer that will tell some of the city’s creepiest stories.

The city also has quirky boutiques, plenty of restaurants, and countless events throughout the year, including the iconic Edinburgh Festival Fringe, literary festivals and Instagram-worthy Hogmanay celebrations with candlelight walks and Christmas markets.

Edinburgh finished ninth in the overall ranking, beating a number of destinations in France, Greece and Italy. Paris took first place, the top three are Nice and Barcelona.

The full list of the most Instagrammed places in Europe looks like this:

  • Paris, France
  • Nice, France
  • Barcelona, Spain
  • Valencia, Spain
  • Ibiza, Spain
  • Mallorca, Spain
  • Porto, Portugal
  • Lisbon, Portugal
  • Edinburgh, Scotland
  • Santorini, Greece
  • Provence, France
  • Mykonos, Greece
  • Bergen, Norway
  • Amalfi Coast, Italy
  • Cappadocia, Türkiye

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Konstantin
Konstantin is a travel writer passionate about uncovering unique destinations and sharing practical tips for unforgettable adventures. A regular contributor to waypoinwonder.com, he specializes in bringing iconic landmarks and hidden gems to life through authentic storytelling. From exploring Maldives' best resorts to diving into Croatia’s natural wonders, his writing inspires readers to travel deeper and smarter.

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